Guest blogging offers many benefits for any business. By sharing your experience on other companies’ websites, you can establish yourself as an authority in your market, build relationships with thought leaders, and promote your brand to an audience.
Also, guest posting on your blog will help you introduce new perspectives and content to your audience. We are all guilty of falling into a routine and getting tired of the same old stuff, so guest posting is a great way to keep readers, not to mention that awareness raising happens when your guest bloggers are featured in their blogs.
This can be potent fuel for your growth. Beyond brand awareness, blogging can also be a unique and sustainable way to build high-quality backlinks and improve SEO performance.
That’s why I wanted to create this clear guest blogging guide that anyone in any business can start using immediately.
Here you’ll learn how to use guest blogging for natural link-building like a pro in 2023:
1. Be Selective
Pitching to one domain that suits you is better than landing on 100 sites that don’t.
Choose a Similar Niche
If you are in digital marketing, there is no point in visiting a fashion blog on a website. Yes, readers will like your Post if it is well written, engaging, and provides value with the latest features like WooCommerce pre-order to place orders before product launch. But they don’t need your services. As such, the chances of them checking you online are slim.
Review the Site’s Performance
After narrowing your search to several sites in your niche, check how well each one does online. The following information indicates that the site may be a good choice for your email address:
- Website having over 50 DA.
- 10,000 or more social followers
- Assume a business leader.
- Working with long-term readers.
Get a Featured Bio
Even if you’ve been using the site for years, only submit it for social media posting if you can find your featured biography.
You want your bio, photo, and link to your site to be available to readers. If you find out, you’ll post as a guest and not getting any recognition, don’t send your content.
2. Choose a Winning Topic
Once you have a good idea of your website and its importance to the site owner, it’s time to find a display theme. You should know what is popular on the site. You may think about how you provide value, below are some suggestions:
- Respond to content on the site.
- Providing additional information on a popular topic
- Writing something new on a topic that seems popular with the audience.
If you find a topic widely shared and relevant to the site but has yet to be published on your website, this is an excellent topic to start your social media strategy.
Are we looking for a hint when choosing a topic? Research shows that explicit content, posts that use specific research, and posts that share experiences and life hacks are often popular.
3. Start Your Outreach
The easiest way to contact blog or website owners is to check their Contact Us section on their website. Try to find an email address. Otherwise, you can use their contact form. Services like Interstellar or any email finder can also help you find email addresses.
This is the easy part. The hardest part is getting your message across to blogs or websites. An email with a stern reprimand may not work well. Why? Because they get hundreds of these pitches every day, they even have a promotional calendar.
This is where you need to start building relationships. Or at least on their radar. You can follow them on social media and actively engage with their content. This is a great way to show interest and engagement.
However, remember that this is not easy or fast. You will have to spend much time and effort building these relationships. Feel free to send them positive feedback and appreciation for some of their posts.
4. Make Your Pitch
Imagine for a second that you are the site owner growing in authority. You have posts to write, tweets to tweet, and an overflowing inbox. How do you respond when you receive a custom ad?
Yes! You will hit delete as soon as possible. For your social media strategy to succeed, avoiding social media advertising is essential.
If you have done your homework as we recommended before, you will be able to create a winning display specific to each site user with little effort.
The first rule is to keep the pitch and position short. Site owners, especially those with licensed sites, get a LOT of offers, so save their time.
Second, use their name – most website owners don’t read offers from people who don’t check this contact information.
Third, include the title of the Post. In fact, in some successful cases, this is used in the subject line of an email and as an extra header in the body of the email.
5. Working with Editors
So, your pitch has just been accepted by the editor. Great job!
You have shown that you can provide excellent value to their audience beyond a backlink, and your expertise comes through in your past experiences.
Well, you don’t want it to be one thing. Building partnerships can be mutually beneficial. It is difficult to find writers who constantly support the war. It is rare to find an opportunity to work with a master of words that cannot be worked with.
Once editors find someone who truly captures the essence of their brand’s voice, they love it when a writer becomes a regular contributor. What can you do to speed up the process and gain their trust? Definitely!
Once your presentation has been accepted, follow three simple rules to build strong trust with the editor:
Read their Guidelines.
Read the rules for authors carefully. Most websites specialize in style, format, tone, number, and type of backlinks. This will help you set deadlines and understand the effort required before you pick up the pen.
Always Meet Deadlines
There is nothing worse than setting a deadline and then not meeting it. Some sites ask how long it will take to finish your article when you first submit a proposal. When it comes to you, plan for emergencies and add an extra week to your schedule. In other cases, a decision on the appointment of a term is made. If you feel you need to produce more content, let us know.
Write a killer Post.
A guest blog is designed to allow users of other websites also to visit your website. There is nothing better than attracting them to your product or service. You need to create good posts to position yourself as an authority. Always remember that readers often look for solutions on the internet. So, please give them the best answers to be head and shoulders above the competition.
It also helps to have a catchy headline that grabs the reader’s attention. That’s where you need to be unique and creative. Use long enough keywords to get more customers to read them and drive traffic to your site.
Getting visitors right from guest blogging takes time and effort, but it’s worth it. The benefits of SEO and brand building can be many, plus you never know what kind of connection you will make with someone who notices and likes your work.